Because you are not buying artificial jewellery simply as a cheaper version of gold.
You are buying the freedom to create different complete looks without buying fine jewellery every time you change your outfit.
One statement set can give a silk saree one personality today, an Anarkali another tomorrow, and a lehenga an entirely different look later.
Fine jewellery may be an investment.
JewelPatakha is an investment in how many ways you can dress.
If a piece helps you wear the clothes you already love more beautifully and more often, its value goes far beyond one occasion.